Gianluca Landone

Strategic Advisor

Currently Managing Partner of Metabrand, an Italian digital startup created to deliver innovative marketing services to B2C companies based on blockchain and NFTs. Mentor and startup expert at Polihub, the Italian accelerator for deep tech startups.

Manager at Disney from 1998 to 2019, starting from marketing & sales roles to P&L responsibility at local (Italy) and EMEA levels. Experience in entertainment, publishing, licensing and consumer products. Previous professional experiences in FMCG companies (Colgate-Palmolive and Reckitt).

Author of the blog (Italian language).


Brands and companies I worked with during my experience as a manager:

What separates creativity from profitable revenue generation is a business architecture in which creative ideas solve a relevant problem for a customer segment.
What separates creativity from profitable revenue generation is a business architecture in which creative ideas solve a relevant problem for a customer segment.


I support companies developing new businesses built upon innovative ideas and creative content:

Marketing and Commercialization Strategy

Reach your customers and gain a competitive advantage in the market to achieve your business goals.

Business Model Design

Develop and innovate the business model thanks to the design thinker's approach to generate value for your customers and your company.

Creative Projects Management

Create new IPs and content for the entertainment market while setting up the best strategy to monetize the creative investment.

Startup Lean Development

Transform a business idea into a new enterprise with the Lean Startup methodology to reduce risks and maximize the performance potential.

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